How ActionAid Ireland secured 9,700 leads at a CPL of just €0.94

success stories Dec 06, 2019

The background

ActionAid Ireland joined the RAISETHRU 12 week programme in 2019. They asked for RAISETHRU’s help with their 2019 summer campaign, which aimed to acquire leads through petitions. 

The challenge

ActionAid Ireland had previously run Facebook campaigns but had difficulty generating leads that they could convert to meet their income targets. This was their main challenge, and they had an ambitious target of a projected income of $33,000 over five years. 

“We had run campaigns which were successful in building engagements with posts, but not with acquiring new leads for regular donors and cash givers.”

- Lady Nina Jerez, Digital Campaign Executive, ActionAid Ireland

The solution

ActionAid Ireland went through RAISETHRU’s four stages of support throughout their campaign.

First, was the foundation stage. RAISETHRU worked with ActionAid Ireland to look at the strategy behind their campaign and how they planned to generate leads. 


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ActionAid Ireland share 9 reasons the RAISETHRU 12 week programme was right for them

success stories Dec 06, 2019

ActionAid Ireland joined the RAISETHRU 12 week programme in 2019. They’d previously run Facebook campaigns which were successful in building engagements with posts, but not with acquiring new leads for regular donors and cash givers. They asked for RAISETHRU’s help with their 2019 summer campaign, which aimed to acquire leads through petitions. Here, Lady Nina Jerez, Digital Campaigns Executive at ActionAid Ireland, shares 9 reasons why she’s pleased they joined the programme.

  1. RAISETHRU gave us structure when they helped us plan our campaign. Together, we looked at the strategy behind the campaign and how we planned to generate leads. 
  2. We received twice-weekly support whilst developing the strategy and executing the campaign, including direct tactical support where needed. It was really nice to have that support from Chris. He’s always available, so we’re really happy with that.
  3. We learned a lot about the technical side of running Facebook ads,...
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Free Facebook Advertising Clinic For Charities - 18th & 19th November

Uncategorized Sep 26, 2019

At RAISETHRU, our mission is to raise understanding of Facebook advertising and skill level within the charity sector. We’ve worked with over 100 charities from across the globe - but we want to reach more of you. 

That’s why we’re hosting a free virtual clinic in November for any charities* who'd like to find out more about how to scale donor acquisition through Facebook. 


The clinic  will be held over Zoom (video call) and each session with last for 50 minutes. You can book any free slot from 9am to 6pm on Monday 18th & Tuesday 19th November. Once they're gone, they're gone! 


To book your free call, grab a time in Chris's calendar now


You'll have the benefit of a free consultation with a Facebook advertising expert without having to travel away from your office.  

You’ll have full access to the knowledge and skills we use to help charities achieve huge success on...

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Case Study: How PCUK doubled their regular givers

Uncategorized Apr 26, 2019


Pancreatic Cancer UK (PCUK) joined RAISETHRU’s 12 week programme in 2018. Within a few months, they’d completely transformed their fundraising programme and skyrocketed their number of contactable supporters and regular donors.

Here’s how....

The Background

PCUK came to RAISETHRU via a free strategy session after viewing a webinar. They’d done a little bit of work on Facebook Ads previously, but hadn’t seen any real volume of conversions.

 The potential for a lead generation to regular giving conversion campaign was quickly identified and it was clear that PCUK were perfect for the RAISETHRU Facebook Fundraising Accelerator Programme, so they decided to join up.


The Challenge

"We knew what we wanted to achieve but we didn't quite know how to get there"

- Julie Roberts, Head of Mass Market Fundraising PCUK

PCUK needed new regular givers, but they didn’t want to rely on traditional methods of acquisition. They’d realised...

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FACEBOOK UPDATE: Users can now see how you are targeting them!

Uncategorized Feb 13, 2019


If you upload your supporter data to create custom audiences it is now something that can be seen by your target audience. This change is part of Facebook’s efforts to shed more light on how user’s data is used by advertisers.

When a Facebook user sees an ad from your charity and they click on the “why am I seeing this” option in the menu they can currently see things like “xxx charity wants to reach people aged between 25 and older who live in the United Kingdom”.

When the new changes are introduced the user will be told why the advertiser is targeting them but also who has uploaded their data. This point is important for charities who use an agency to buy their Facebook ads and may also use them to build custom audiences.

Here’s an example of what it will look like.


If you’re not uploading data in order to create custom audiences then this shouldn’t be an issue for you. If you are then you will need to be...

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19 Tips to Maximise your Facebook Ads for Giving Tuesday


 With Giving Tuesday upon us, we have jotted down 19 top tips in easy-to-print format to make sure your Facebook Ads work hard for you! These are based from working with over 60 charity clients on our Digital Fundraising Mastermind

#1 - Don’t Use Your Personal Profile Ad Account, Make Sure You’re Using Business Manager

If you haven’t already, create a business manager account for your organisation. The main reason to do this is if you are running ads from a personal account and Facebook shut down your account (which happens!) then you will still be able to run ads. This will centralise access to your advertising accounts and Facebook pages. It will also separate your employees personal Facebook profiles from what they do for your organisation. There is no longer any need to have a separate Facebook profile for work. You can set permissions for your employees to access your ad account and pages and maintain important business information such as payment...

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How to put some serious juice behind your Facebook Donate posts

facebook donate Jul 05, 2018

In this short 6 minute video Nick takes you through how to super charge an organic Facebook page post that has the Facebook Donate button appended.

Top tip: Facebook Donate is great for short term cash, but isn't really the best strategic play on Facebook right now. If you want to have a Digital Fundraising Strategy Session with Nick, you can see if you qualify for one here.


Thank you so much to our client Safe Haven for Donkeys for letting us share this video with the charity sector.

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