Case Study: How PCUK doubled their regular givers

Uncategorized Apr 26, 2019
 

 

Pancreatic Cancer UK (PCUK) joined RAISETHRU’s 12 week programme in 2018. Within a few months, they’d completely transformed their fundraising programme and skyrocketed their number of contactable supporters and regular donors.

Here’s how....

The Background

PCUK came to RAISETHRU via a free strategy session after viewing a webinar. They’d done a little bit of work on Facebook Ads previously, but hadn’t seen any real volume of conversions.

 The potential for a lead generation to regular giving conversion campaign was quickly identified and it was clear that PCUK were perfect for the RAISETHRU Facebook Fundraising Accelerator Programme, so they decided to join up.

 

The Challenge

"We knew what we wanted to achieve but we didn't quite know how to get there"

- Julie Roberts, Head of Mass Market Fundraising PCUK

PCUK needed new regular givers, but they didn’t want to rely on traditional methods of acquisition. They’d realised...

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FACEBOOK UPDATE: Users can now see how you are targeting them!

Uncategorized Feb 13, 2019

 

If you upload your supporter data to create custom audiences it is now something that can be seen by your target audience. This change is part of Facebook’s efforts to shed more light on how user’s data is used by advertisers.

When a Facebook user sees an ad from your charity and they click on the “why am I seeing this” option in the menu they can currently see things like “xxx charity wants to reach people aged between 25 and older who live in the United Kingdom”.

When the new changes are introduced the user will be told why the advertiser is targeting them but also who has uploaded their data. This point is important for charities who use an agency to buy their Facebook ads and may also use them to build custom audiences.

Here’s an example of what it will look like.

 

If you’re not uploading data in order to create custom audiences then this shouldn’t be an issue for you. If you are then you will need to be...

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How to Attract Thousands of New Donors on Facebook - The Blueprint for You to SCALE Facebook Ads for your Nonprofit

facebook ads blueprint Nov 29, 2018
Our method of Acquiring New Supporters Consistently Using Facebook Ads
  • The #1 mistake charities are making with Facebook that is stopping them getting success
  •  How you can radically increase the effectiveness of your content on Facebook while at the same time saving time and budget
  •  The 3 KEY audiences on Facebook that should be your focus.
  •  The most important secret to reach more donors at consistent CPAs

Click here to go to the download page.

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19 Tips to Maximise your Facebook Ads for Giving Tuesday

 

 With Giving Tuesday upon us, we have jotted down 19 top tips in easy-to-print format to make sure your Facebook Ads work hard for you! These are based from working with over 60 charity clients on our Digital Fundraising Mastermind

#1 - Don’t Use Your Personal Profile Ad Account, Make Sure You’re Using Business Manager

If you haven’t already, create a business manager account for your organisation. The main reason to do this is if you are running ads from a personal account and Facebook shut down your account (which happens!) then you will still be able to run ads. This will centralise access to your advertising accounts and Facebook pages. It will also separate your employees personal Facebook profiles from what they do for your organisation. There is no longer any need to have a separate Facebook profile for work. You can set permissions for your employees to access your ad account and pages and maintain important business information such as payment...

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How to put some serious juice behind your Facebook Donate posts

facebook donate Jul 05, 2018
 

In this short 6 minute video Nick takes you through how to super charge an organic Facebook page post that has the Facebook Donate button appended.

Top tip: Facebook Donate is great for short term cash, but isn't really the best strategic play on Facebook right now. If you want to have a Digital Fundraising Strategy Session with Nick, you can see if you qualify for one here.

 

Thank you so much to our client Safe Haven for Donkeys for letting us share this video with the charity sector.

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