With Giving Tuesday upon us, we have jotted down 19 top tips in easy-to-print format to make sure your Facebook Ads work hard for you! These are based from working with over 60 charity clients on our Digital Fundraising Mastermind

#1 - Don’t Use Your Personal Profile Ad Account, Make Sure You’re Using Business Manager

If you haven’t already, create a business manager account for your organisation. The main reason to do this is if you are running ads from a personal account and Facebook shut down your account (which happens!) then you will still be able to run ads. This will centralise access to your advertising accounts and Facebook pages. It will also separate your employees personal Facebook profiles from what they do for your organisation. There is no longer any need to have a separate Facebook profile for work. You can set permissions for your employees to access your ad account and pages and maintain important business information such as payment...