Compassion in World Farming (CIWF) joined the RAISETHRU 12 week programme in 2019. Their campaign, to ban the use of cages in the UK, is still running.

Here, Jennifer Balloch, Supporter Movement Manager at CIWF, talks to us about the success of their campaign sofar and how they’ve found the programme.

So you’re three months into your campaign, how are the results looking?

Our cost per leads are looking good. We started at 26p for an opt-in, a fantastic rate, and the average is £1.73.

We’re converting at a rate of 3.35% - this is just the people who donate straight away, so it doesn’t include people who convert later on through another source. 

The average gift from those who convert is £4.15/month. We’ve got 70,000 leads and 2,328 donors (and counting!).

Amazing. And how have you found being part of the RAISETHRU programme?

It’s definitely given me more insight into how to run a successful campaign. Previously we just dipped our...

The background

ActionAid Ireland joined the RAISETHRU 12 week programme in 2019. They asked for RAISETHRU’s help with their 2019 summer campaign, which aimed to acquire leads through petitions. 

The challenge

ActionAid Ireland had previously run Facebook campaigns but had difficulty generating leads that they could convert to meet their income targets. This was their main challenge, and they had an ambitious target of a projected income of $33,000 over five years. 

“We had run campaigns which were successful in building engagements with posts, but not with acquiring new leads for regular donors and cash givers.”

- Lady Nina Jerez, Digital Campaign Executive, ActionAid Ireland

The solution

ActionAid Ireland went through RAISETHRU’s four stages of support throughout their campaign.

First, was the foundation stage. RAISETHRU worked with ActionAid Ireland to look at the strategy behind their campaign and how they planned to generate leads. 

The...

ActionAid Ireland joined the RAISETHRU 12 week programme in 2019. They’d previously run Facebook campaigns which were successful in building engagements with posts, but not with acquiring new leads for regular donors and cash givers. They asked for RAISETHRU’s help with their 2019 summer campaign, which aimed to acquire leads through petitions. Here, Lady Nina Jerez, Digital Campaigns Executive at ActionAid Ireland, shares 9 reasons why she’s pleased they joined the programme.

1. RAISETHRU gave us structure when they helped us plan our campaign. Together, we looked at the strategy behind the campaign and how we planned to generate leads. 
2. We received twice-weekly support whilst developing the strategy and executing the campaign, including direct tactical support where needed. It was really nice to have that support from Chris. He’s always available, so we’re really happy with that.
3. We learned a lot about the technical side of running Facebook ads,...

Pancreatic Cancer UK (PCUK) joined RAISETHRU’s 12 week programme in 2018. Within a few months, they’d completely transformed their fundraising programme and skyrocketed their number of contactable supporters and regular donors.

Here’s how....

The Background

PCUK came to RAISETHRU via a free strategy session after viewing a webinar. They’d done a little bit of work on Facebook Ads previously, but hadn’t seen any real volume of conversions.

 The potential for a lead generation to regular giving conversion campaign was quickly identified and it was clear that PCUK were perfect for the RAISETHRU Facebook Fundraising Accelerator Programme, so they decided to join up.

The Challenge

"We knew what we wanted to achieve but we didn't quite know how to get there"

- Julie Roberts, Head of Mass Market Fundraising PCUK

PCUK needed new regular givers, but they didn’t want to rely on traditional methods of acquisition. They’d realised...