How ActionAid Ireland secured 9,700 leads at a CPL of just €0.94

success stories Dec 06, 2019

The background

ActionAid Ireland joined the RAISETHRU 12 week programme in 2019. They asked for RAISETHRU’s help with their 2019 summer campaign, which aimed to acquire leads through petitions. 

The challenge

ActionAid Ireland had previously run Facebook campaigns but had difficulty generating leads that they could convert to meet their income targets. This was their main challenge, and they had an ambitious target of a projected income of $33,000 over five years. 

“We had run campaigns which were successful in building engagements with posts, but not with acquiring new leads for regular donors and cash givers.”

- Lady Nina Jerez, Digital Campaign Executive, ActionAid Ireland

The solution

ActionAid Ireland went through RAISETHRU’s four stages of support throughout their campaign.

First, was the foundation stage. RAISETHRU worked with ActionAid Ireland to look at the strategy behind their campaign and how they planned to generate leads. 

The...

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ActionAid Ireland share 9 reasons the RAISETHRU 12 week programme was right for them

success stories Dec 06, 2019

ActionAid Ireland joined the RAISETHRU 12 week programme in 2019. They’d previously run Facebook campaigns which were successful in building engagements with posts, but not with acquiring new leads for regular donors and cash givers. They asked for RAISETHRU’s help with their 2019 summer campaign, which aimed to acquire leads through petitions. Here, Lady Nina Jerez, Digital Campaigns Executive at ActionAid Ireland, shares 9 reasons why she’s pleased they joined the programme.

  1. RAISETHRU gave us structure when they helped us plan our campaign. Together, we looked at the strategy behind the campaign and how we planned to generate leads. 
  2. We received twice-weekly support whilst developing the strategy and executing the campaign, including direct tactical support where needed. It was really nice to have that support from Chris. He’s always available, so we’re really happy with that.
  3. We learned a lot about the technical side of running Facebook ads,...
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